Estate Bright (now Trusted Heir) is software for estate planners that automates the process of managing their clients' digital assets. It allows estate planners to work with their clients to create an estate plan for all the data they store online, granting access to executors and heirs. I worked with the client to develop the branding as well as the software design from the ground up.

As a fledgling startup, we wanted Estate Bright's brand to really stand out amongst its competition and to convey it was worthy of its clients' trust. With a focus on approachability and stability, I presented a myriad of options, and we landed on a clean and light solution that translated seamlessly to the website and marketing materials.